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Melissa Glazier Fitness
In September of 2016 Melissa Glazier Fitness Consulting relocated to Palm Desert, California and required rebranding to market to a new target demographic.
The core values to express within the branding are strength, energy, and fitness, while appealing to a female audience. For this I maintained the colours applied to the previous branding - a bright tangerine orange for energy and metallic grey for strength. The logo iconography was redesigned to create a stronger symbol and resonance with the desired target audience.
2014 Branding, Logo, Business cards, Website, Facebook banner
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